Free plan limits

What's included free, what Pro unlocks, and what happens at the limits.

Updated July 20, 2026

Grocer's free plan is a real, everyday grocery list — no trial clock, no ads.

Included free

  • 2 grocery lists
  • Unlimited people on every list — invite the whole household; there's no cap on how many people can join
  • Real-time sync through your own iCloud
  • Check-offs, quantities, notes, and item photos
  • Adding items from a photo
  • Trip history on every trip
  • Apple Watch app and widgets

What Pro unlocks

Grocer Pro removes the list limit and adds the smart features: Smart List — including Suggested Aisle and Predicted Pricing — plus Live Activities on your Lock Screen. See What's included in Grocer Pro.

At the limit?

If you try to create a third list, Grocer will offer the Pro upgrade. Nothing is ever deleted when you hit a limit — and if a Pro subscription lapses, every list stays in your iCloud and stays fully editable. You just can't create new lists past the free limit until you resubscribe or trim down. People you've already invited keep their access.

Still need a hand?

A human reads every message — usually the one who wrote the code.

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